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Hi, I’m Mel. I’m a strategist and storyteller.

People are my obsession. Why do we think what we think, feel what we feel, and do what we do?

I’ve made it my mission in life—both professionally and personally—to never stop exploring these questions.

Which, in turn, is great for my clients.

Because it means I’ll meticulously study a brand, its products, and its audience, digging deep to craft a story people can see themselves reflected in.

Good advertising is good storytelling, after all.